Rob Cazin

About Me

After high school and a few years of traveling around in rock, pop and fusion bands, I faced a difficult decision - whether to study Fine Art at Parsons in LA or Studio Music & Jazz at the University of Miami. Choosing the latter ultimately had an ironic effect. I became adamant about not trying to make a living with my music. I had seen far too many fellow students struggle after graduating - holding their principled art above subsistance. This, and my inability to conform to academic programming by the university led me away from school after the second year. While I was at school and after, I was continuing to explore visual art, pushing into desktop publishing in the days of Illustror 1.0, MacPaint, and PageMaker on the Macintosh, a rich, new world with a gravity I could not escape, and which ultimately lifted me out of the struggle of being a working musician with various day jobs. After landing a 3D animation gig with a post-production facility in Miami (Limelite Video), I soon built on my then very limited programming chops to develop custom software which gave Limelite a huge competitive advantage. The app converted Illustrator documents into vector files that we could import into our 3D software (Cubicomp Vertigo at the time). Thus we bypassed the time-consuming task of hand digitizing dozens of intricate logos for CBS - with whom we would be awarded a National Emmy award for the Superbowl graphics package that year. I was promoted to Director of 3D in Limelite's new studio in New York. After working in that position for a year, I left and founded So! Animation which, with my later partner Lauri Salladay and my lovely and talented wife Yuria Watanabe continues today to produce (occasionally) award winning animation.

I recently co-founded Icon Theory, a next generation branding agency with partners Zac Cherry and Lauri Salladay.

With this site, I want to share my music - which is my passion.

About Me

Guitar Improv

blvp

tracks

fragments

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